GOAL-AWARE AD ANALYTICS
Combine Meta and Google Ads spend with GA4 conversions and revenue. Pulse highlights discrepancies, campaigns that need review, and the next safe action.
ONE CALM WORKSPACE
Traffic, leads, messages and purchases remain separate so every metric keeps its business meaning.
Dynamic KPIs for each campaign goal
Missing metrics explain why they are unavailable
Meta, Google and future sources in one view
Compare platform claims with first-party observations and GA4 where the results are semantically comparable.
GA4 confirms online purchases and revenue
Pulse Tag measures consented UTM sessions
No claims about lead quality or offline sales without CRM
Every recommendation includes supporting facts and remains a draft until you approve it.
Recommendations show the numbers they use
Campaign changes begin as reviewable drafts
No automatic budget or campaign changes
CLAIMS VS CONFIRMED OUTCOMES
Pulse keeps platform-reported results visible, but labels verified website outcomes separately. The example illustrates the comparison and is not live customer data.
Platform-reported ROAS
4.2x
Illustrative exampleConfirmed GA4 ROAS
2.8x
Illustrative exampleConnect a read-only source and start with the facts already available to your business.
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